SEO vs GEO : What's the Difference and Why It Matters What is SEO? SEO, or Search Engine Optimization , is the strategic process of improving a website's visibility and ranking in organic (non-paid) search engine results pages (SERPs) on platforms like Google and Bing. It involves researching relevant search queries, creating valuable content, and optimizing the website's technical setup and user experience to get higher rankings and attract more qualified traffic. SEO includes on-page practices (like optimizing content and keywords), off-page tactics (such as building backlinks), and technical aspects (improving site speed, mobile-friendliness, and site structure). The primary goal of SEO is to increase organic traffic, improve audience targeting, and enhance cost-effective marketing by appearing prominently in search results for relevant search terms. What is GEO? Generative Engine Optimization (GEO) is the practice of optimizing digital content specifically ...
Vishalwebmaster (Vishal Makwana) is a passionate web developer and digital strategist specializing in building responsive, SEO-friendly websites that deliver business results.